Storytelling narratives are the pitch and perspectives through which your brand can tell a compelling story and associate itself with the same. Understanding the different narratives of storytelling empowers brands…
Do you remember the old school ad by Red Bull stating — “Red Bull gives you wings”? Well, no one can really forget that, can they? Source As a brand,…
Brand Storytelling essentially refers to the strategy of combining narrative, creativity as well as data to produce and create a strong identity with that of customers. By narrative, we essentially…
Brand awareness essentially means the degree to which your target audience is familiar with your brand. That said, the relatability of your brand to your customers should be in…
We all have heard about “Just Do It” by Nike. This brilliantly crafted brand slogan became a potent brand storytelling tool; it also invoked emotions among people to just do…
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